White Paper

white paper
March 2020, suddenly everybody in Europe was interested in the white paper

A White Paper generally indicates a government report giving information or proposals on a certain issue.

In the EU Bubble the term refers to the one and only Juncker’s initiative in which citizens were invited to discuss a set of possible paths for the future of Europe.

Useless to say, it didn’t have the same reach as Harry Potter’s latest book, no matter how hard senior communicators tried to impress the audience.