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The Day I published a Seven-million-views Reel

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Among the many things I don’t understand of social media there is the need of people to comment on anything. Why engaging in virtual written fights with strangers that will surely misunderstand you? Which pleasure does it give you to insult the author of a post? And, most importantly, where do you find the time to do all that?

I recently published a reel featuring the not-so-sweet encounter between the Italian Prime Minister Giorgia Meloni and France’s President Emmanuel Macron. This video was played more than 7M times, reaching more than 3M accounts, for a total view time of 11K hours (500 days). It received 98K likes and more than 3K comments.

Now, you would think this is great news, right? Wrong, my phone was constantly buzzing with notifications and I had to read all the idiotic comments, trying to remove the most racist ones. Here a summary of what people have said, just to show how disappointing mankind can be:

Mr. Schmit goes to Europe – a beer with the Socialists’ lead candidate

The Commissioner for Jobs and Social Rights and European Socialists’ lead candidate Nicolas Schmit and DG Fabio Mauri. In the background, the Brussels Canal.

“I’m thirty-four and I am exhausted”, said Robin, who has been following the seventy-year-old Commissioner and lead candidate Nicolas Schmit in his campaign. “Yesterday we were in Portugal, today we are in Belgium, tomorrow we will be in Luxembourg, then Italy, Spain and Croatia”. I am happy Schmit found some time in his busy agenda to answer a few questions and listen to my meme speech.

When Fabio met Uschi – Coffee & memes with Ursula von der Leyen

“P. S. Whether you accept it or not, don’t worry: I will not ask Charles Michel for a rebound interview”. This is the last line of the diplomatic email I sent on the 24th of November 2023 to test if there was a possibility to interview the President of the European Commission.

Commission President and EPP lead candidate Ursula von der Leyen and Director-General Fabio Mauri

Size matters: a brief history of the EU enlargement

Enlargement is the French term by which we indicate the increase of the number of countries that belong to the European Union. The biggest growth happened in 2004, when the EU moved from fifteen to twenty-five countries. This process lasted a few decades and reached its completion when Cyprus, Czechia, Estonia, Hungary, Latvia, Lithuania, Malta, Poland, Slovakia and Slovenia joined the EU on the 1st of May 2004, exactly twenty years ago. Twenty years of passion, hope, progress, complications, critics, love and some hate.

The history of the European Elections through their communication campaigns

The European Elections are not only one of the biggest democratic exercises in the world, they are also a huge communication campaign with the same goal since 1979: get people to vote.

Join us in a roller-coaster of nostalgia, pain and joy to discover the evolution of the Parliament efforts. 10 European elections, 10 communication campaigns, uncountable slogans and videos for you to enjoy.

A Family between War and Peace – A conversation with Gabrielius Landsbergis

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Of the many politicians I follow online, no one communicates as clearly and effectively as the Lithuanian Minister of Foreign Affairs (MFA) Gabrielius Landsbergis. I started following him with interest during the diplomatic tensions between Lithuania and China in 2021; the appreciation was mutual, as he also retweeted some of my memes; this fact particularly impressed my Lithuanian friends, even those that didn’t vote for his party: “He is cool, his whole family is cool”.

DG Fabio Mauri, Eglė Šeputytė – Tarchanovė and Minister of Foreign Affairs Gabrielius Landsbergis

I’ve got you under my Schinas – A conversation on the European Way of Life

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Interviewing Vice-President Margaritis Schinas, the Midday Matador, the Father-of-us-all DG COMMers, the EU’s favorite son… I didn’t think I could be up to the challenge, he is too good to let anything controversial slip. Nevertheless, after years of online interactions and memes, I gathered up my courage, contacted his communication advisor Vangelis Demiris and set up a meeting.

DG Fabio Mauri and Vice-President (VP) Margaritis Schinas, Commissioner for Promoting our European Way of Life

EUROPOLITAN, the Sober Fashion Magazine

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In this page we collect all the issues of EUROPOLITAN, the EU Bubble’s fictional fashion magazine which is published every year on Valentine’s Day. Special thanks to LM, AH, MT, RAS and RJ for helping the creative process.

EUROPOLITAN 2026

In this issue:

  • HOUSING CRISIS: move in together and share your Ixelles rent
  • INVIDIA CEREBRI: the rare condition that affects the Trump administration
  • SHADY BUSINESS: Macron launches “Foshur”, his own sunglasses brand
  • METTE FREDERIKSEN: my favourite halibut restaurants in Nuuk

EUROPOLITAN 2025

In this issue

  • Draghi, Letta and Niinistö, the trio that keeps you awake at night
  • New bumper sticker: Honk If You Love Bureaucracy!
  • 10 yoga positions to be zen about Trump’s statements

Quo Va(l)dis? A conversation with EVP Dombrovskis

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Since I was a trainee at the Commission I was always intrigued by Valdis Dombrovskis: his institutional smiles, his precise statements, his lulling voice… One day my curiosity took over and I finally reached out to his team, asking for a short interview. They were so kind to accept and, to my surprise, I discovered that the curiosity was mutual, as EVP Dombrovskis also reads DG MEME.

From left to right, DG Fabio Mauri, communication adviser Vanessa Mock and EVP Valdis Dombrovskis