DG MEMEHi!
I'm Fabio, the Director-General of DG MEME. I single-handedly created DG MEME in June 2018 to show that a different approach to EU communication was possible. Some time later I was joined by a few friends that supported me with their insights and I could finally stop to use the royal we.
I have more than 15 years expertise in IT, Photography and Communication and I work as consultant for different companies. I'm currently set in Milan, but when there are no pandemics I'm known for traveling as much as I can. That's how I learned to love Europe, languages and cultural differences.
At Colours of Ostrava, one of Czechia’s biggest culture and music festivals, I had the pleasure to meet and interview Martin Dvořák, the Czech Minister of EU affairs over a Czech beer and Belgian fries. As a passionate traveler, I couldn’t miss the opportunity to ask him about his life and his many missions abroad.
Among the many things I don’t understand of social media there is the need of people to comment on anything. Why engaging in virtual verbal fights with strangers that will surely misunderstand you? Which pleasure does it give you insulting the author of a post? And, most importantly, where do you find the time to do all that?
I recently published a reel featuring the not-so-sweet encounter between the Italian Prime Minister Giorgia Meloni and France’s President Emmanuel Macron. This video was played more than 6M times, reaching more than 2M accounts, for a total view time of 9K hours (375 days). It received 70K likes and more than 3K comments.
Now, you would think this is great news, right? Wrong, my phone was constantly buzzing with notifications and I had to read all the idiotic comments, trying to remove the most racist ones. Here a summary of what people have said, just to show how disappointing mankind can be:
“I’m thirty-four and I am exhausted”, said Robin, who has been following the seventy-year-old Commissioner and lead candidate Nicolas Schmit in his campaign. “Yesterday we were in Portugal, today we are in Belgium, tomorrow we will be in Luxembourg, then Italy, Spain and Croatia”. I am happy Schmit found some time in his busy agenda to answer a few questions and listen to my meme speech.
Of the many politicians I follow online, no one communicates as clearly and effectively as the Lithuanian Minister of Foreign Affairs (MFA) Gabrielius Landsbergis. I started following him with interest during the diplomatic tensions between Lithuania and China in 2021; the appreciation was mutual, as he also retweeted some of my memes; this fact particularly impressed my Lithuanian friends, even those that didn’t vote for his party: “He is cool, his whole family is cool”.
Reading more about him, I discovered the important role that the Landsbergis played in Lithuania history over the last centuries. And as I am a curious person, I decided to direct-message him and ask if he would agree to an interview. “Labas! That would be interesting, set it up with my advisor, she’s a fan of yours”. I thought this conversation could be interesting for DG MEME’s readers too, just as a reminder that the EU has a lot to offer, besides Macron, Von der Leyen and Sánchez.
Interviewing Vice-President Margaritis Schinas, the Midday Matador, the Father-of-us-all DG COMMers, the EU’s favorite son… I didn’t think I could be up to the challenge, he is too good to let anything controversial slip. Nevertheless, after years of online interactions and memes, I gathered up my courage, contacted his communication advisor Vangelis Demiris and set up a meeting.
It is with a certain apprehension that I follow the social media account of Janez Lenarčič, Commissioner for Crisis Management: I know that every time he tweets chances are there’s been a catastrophe somewhere in the world.
EU civil protection and humanitarian aid, which means responding to disasters and crises by coordinating assistance and funding, is one of the many EU responsibilities. It is particularly relevant in these days of climate emergencies and wars, so I was very pleased when the Commissioner agreed to an interview.
In this page we collect all the issues of EUROPOLITAN, the EU Bubble’s fictional fashion magazine which is published every year on Valentine’s Day. Special thanks to LM, AH, MT, RAS and RJ for helping the creative process.
Since I was a trainee at the Commission I was always intrigued by Valdis Dombrovskis: his institutional smiles, his precise statements, his lulling voice… One day my curiosity took over and I finally reached out to his team, asking for a short interview. They were so kind to accept and, to my surprise, I discovered that the curiosity was mutual, as EVP Dombrovskis also reads DG MEME.
DG MEME had the pleasure to interview Margrethe Vestager, Executive Vice-President of the European Commission and Commissioner for the Digital Market. She is one of the most hard-working and appreciated EU politicians: she blasted Google, Apple, Gazprom, the French and German governments, and many others. Despite such powerful opponents, she always managed to remain impartial and unbiased.